We have developed our own methodology called
''Our 5P'' based on a strong human-centred approach. We get involved straight from the beginning when clients start thinking about their project, without having a clear business plan yet. That's where we help to define the project goals and client expectations of this project. For example, when the Client tells us he/ she wants to build a new hotel, we start with questions like: Who is your customer target group ? What is their profile? We are mapping their idea with the
business model canvas,
value proposition canvas and other design thinking tools to understand their needs and defining the unique selling point (USP). Often during this first exercise our customers realise that they have not thought about these important points.
When within your 5P process you start involving BIM? It is slightly different for every project. We normally start understanding when using BIM within the design process can bring most benefits, when during an ongoing conversation with the client we learn if the property will be managed by them during its entire lifecycle, or it will be sold. We need to understand what data is needed for managing the building and how the data will be managed. Also what building performance is expected? We use the BIM process when we see clearly that BIM can support achieving client's goals in regards to using and managing data properly.
Do you use BIM in every project? Since we are coming from the ''lean-management'', we focus on where the ''waste'' comes from in design and delivery of the construction projects. For that we use various tools- BIM method is one of them. In some projects BIM is used in a more detailed way than in others. Sometimes we do not need all the detailed information from the beginning. But you need to know what information is valuable.